Posted by on Mar 29, 2014 in Corporate Video, Glasgow, Scotland, Viral Video | One Comment

At Cut Media, we were recently employed by the Glasgow 2014 organising committee and Glasgow City council to create a short branded Glasgow 2014 film during the Commonwealth Games.

For those of you outside of the ‘Commonwealth’ the games are like a mini-Olympics, a multi sport event attended by athletes from Commonwealth nations all over the World.  It was a huge event for Glasgow and for Scotland and along with seeing Usain Bolt do his thing at Hampden Park getting to make a film for the event was an exciting prospect for us!

Our brief was fairly simple. We had to portray the impact of the games and the ‘festival’ atmosphere in Glasgow during these amazing few weeks.  This was not simply based on sport but the cultural events throughout the city.  The Organising Committee’s thought process was basically that with so much coverage of the sport through the host broadcaster they really needed to capture what was happening outside of the running track or sports field.

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Glasgow Green live zone!

The film was to be used for TV and Web promotion during the games, in an attempt to draw spectators without tickets into the city to enjoy the live big screen venues and the festival events and also on delivery of the film the feedback was so positive that the film was also shown Worldwide during the closing ceremony and TV broadcast.

As a result we had to deliver the film mid way through the games, giving us a short time to edit and meaning we had to schedule edit time during the shoot as well.

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Drone on the River Clyde

For the first time on a shoot, we filmed with the Sony FS700 accompanied by the Odyssey 4k recorder.  Needless to say the results we got from this combination were stunning, it breath’s new life into the FS700, and although the Odyssey is fairly bully for ‘run and gun’ style shoots it proved perfect for our requirements.  We also used a new GH4  on our Movi M5 setup and also the drone for some amazing cityscape shots and filming the ‘floatilla’ on the river Clyde.  The drone in particular proved a huge challenge logistically, given the Glasgow had a no-fly zone in place during the games and specific location, organiser and Civil Aviation Authority permissions had to be gained.

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Sony FS700 + 4K recorder

We were graced with some amazing weather during the shoot and having developed a concept for our clients based around some portrait style interviews and vox pops (shot at anything from 100mm-200mm lens to give the depth of field we wanted). There were some long hours put in by all the crew during the shoot and some all-nighters sharing duties on the edit in our temporary office on Glasgow but in the end we were delighted with the final results and the people of Glasgow did us proud with their roles in the film!

On delivering to our client they were beyond pleased with the results, instantly proving a big hit online appearing on multiple youtube channels of the 2014 OC, People Make Glasgow and Glasgow Council.  Feedback was so great that at late notice they incorporated it into the Worldwide broadcast of the closing ceremony, playing out to over 1 million viewers.

You can check out the Glasgow 2014 film here:

https://www.youtube.com/watch?v=r05lu2bFQ8g

 

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1 Comment

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