We constantly throw ideas around with our long term collaborator Danny Macaskill. Riding the Cuillin Ridge was an idea that Danny and Stu Thomson (from Cut Media) had been discussing for a while and in 2014 they put the wheels in motion to put the project together.
Working closely with our supporters Five Ten, ENVE Composites, and Santa Cruz Bicycles we created one of the biggest viral films of 2014. With over 20 million views on YouTube in the first month alone ‘The Ridge’ reached a truly global audience and was front page news in the UK. Now, only a few months on, it has won multiple awards and continues to go far beyond any project we have worked on before.