We’re going to be working together with Visit Scotland on a range of digital projects and first up is some social media content to promote the massing vibe of some of Scotland’s cities. Our brief was to capture the sights and sounds of winter in Edinburgh and Glasgow to create 2 x 30 second clips primarily for social media distribution both for this year and that is still relevant for next year as well. Using a selection of POV clips, a strong focus sound design and some creative transitions we aimed to really engage the senses of the viewer and also allow the clips unique style to stand out in such a packed World of social media content. We will be creating more of these ‘snapshot’ style clips over the next few months, all following a similar style creating strong consistency and connected video content across the whole campaign.
Here is the Edinburgh Clip:
… and the Glasgow one: