Making the Cut
Industry-leading insights and behind-the-scenes stories from our latest projects
Watch our latest bike reel
Cycling is how the Cut Media story began. And while we take on challenges across all kinds of sports now, nothing compares to our love for bikes. Here’s sixty-eight seconds of our best work with the best riders in the world.
Our top 5 moments in motorsports
Whether it’s two wheels or four, telling motorsports stories is always a challenge we relish. From F1 and Moto GP to rally raid and more, strap in and relive our five favourite moments in motorsports.
Is this the world’s best F1 shot?
Working with Red Bull and the Dutch Drone Gods, we set out to make the spectacle of F1 even more spectacular, documenting the development of the world’s fastest FPV drone to film a lap with Max Verstappen.
How we created a social-first studio show from the desert
We covered 9,000km of the Dakar Rally from a specially designed articulated truck. Here’s how we reimagined Red Bull’s coverage with a social-first studio show, broadcasted from the middle of nowhere.
5 video content trends we’ll see in 2024
As an agency working with brands worldwide, we've seen a new wave of trends shaping the world of video. Here, we’ll look at five of them, how we harness them at Cut Media, and what you should consider when planning for 2024.
Our Top 5 Scottish Bike Films
Scotland: is there a better place to ride bikes? With all the attention on our home country during the Cycling World Champs, we’re looking back at 5 of our favourite bike films, all shot in Scotland
High quality vs self-shot: why your athlete content doesn’t need a trade-off
For years brands have used athlete content to build some audience love. So how do you keep the quality and authenticity high?
Making the Cut: Skate the Museum
What happens when you take 4 pro skaters and over 70 Canon cameras to the Natural History Museum at night? Welcome to Skate the Museum
Imaginate: the film that changed the game
10 years ago, the project that kickstarted Cut Media went live. This the story of Danny MacAskill's Imaginate, and how it became a YouTube icon.
Making the Cut: Danny Daycare
The passion project that became a cult classic. This is how Danny Daycare was created.
Making the Cut: Danny MacAskill: The Ridge
An iconic project with over 79 million views. But how did the idea come about, and how did Danny get his bike to the top of the Inaccessible Pinnacle?