'TILL THE END'
FOR CERVELO

PRODUCT LAUNCH

 

CLIENT:
Cervelo Bicycles

CUT MEDIA:
Creative Agency & Production
Project Management
Direct and Shoot
Post Production
Colourgrade
Audio Mix

CAMPAIGN:
Feature Launch Film
Online Social Cuts

 

 

CERVELO
R-SERIES

Cervelo are one of the premium brands of the road cycling world, mixing beautiful design and engineering with race winning performance.

The launch of their 'classic' bike the R-Series provided us with the opportunity to capture the intense passion, stories and landscapes that are created by the partnership between bike and rider.

Filmed in Switzerland, France and at home in Scotland the final campaign was premiered at the 2017 Giro D'Italia and used across multiple platforms to accompany the much anticipated new product.