Wee Day Out
Red Bull

 
 

Wee Day Out | Red Bull

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'TILL THE END'
FOR CERVELO

PRODUCT LAUNCH

 

CLIENT:
Cervelo Bicycles

CUT MEDIA:
Creative Agency & Production
Project Management
Direct and Shoot
Post Production
Colourgrade
Audio Mix

CAMPAIGN:
Feature Launch Film
Online Social Cuts

 

 

CERVELO
R-SERIES

Cervelo are one of the premium brands of the road cycling world, mixing beautiful design and engineering with race winning performance.

The launch of their 'classic' bike the R-Series provided us with the opportunity to capture the intense passion, stories and landscapes that are created by the partnership between bike and rider.

Filmed in Switzerland, France and at home in Scotland the final campaign was premiered at the 2017 Giro D'Italia and used across multiple platforms to accompany the much anticipated new product.

 

 

'FRAMES OF MIND'
FOR REDBULL

ATHLETE FILM

 

CLIENT:
Redbull 

ATHLETE:
Matt Jones

CUT MEDIA:
Creative Agency
Direct and Shoot
Production
Post Production
Colour Grade

CAMPAIGN DELIVERABLES:
Online feature film
Social Cuts
x5 Part BTS video series

ACCOLADES: 
Vimeo Staff Pick
 

 

 

 

 

STUNNING MTB MASTERCLASS

Our latest athlete project and collaboration with Red Bull; Matt Jones 'Frames of Mind' was all about pushing our own technical and creative boundaries to realise a unique concept and portray one of the most talented and versatile athletes in action sports.

For a detailed look at how we took 'Frames of Mind' from an initial idea all the way through development, production and a an intensive post production process then check out our 'behind the scenes' blog link below. 

 

 
 

©All photos courtesy of RedBull Media House and Fred Murray.

'TWO BOA'
FOR ADIDAS TERREX

LIFESTYLE COMMERCIAL

 

CLIENT:
Adidas Terrex Global

CUT MEDIA:
Creative Development
Project Management
Direction and Shoot
Post production
Colourgrade
Audio Mix

MUSIC:
Artist: Kobi Onyame
Track: Chosen One
Album: Gold

CAMPAIGN DELIVERABLES:
60sec Commercial Film
Online Social Cuts
GIFs
Vertical Stories

 

TERREX
ZERO-DYE PACK

For our latest Adidas Terrex commercial, we took the outline marketing brief for the new 'TWO BOA' trail running shoe all the way from creative development through to shoot and final delivery.

Our brief was to create a commercial campaign that presented the new environmentally friendly Zero-Dye trail running shoe as a 'Blank Canvas' to showcase your run.

Developing the 'your blank canvas' creative in alignment with the wider #heretocreate Adidas message, we travelled to the contrasting landscapes of Utah and Iceland while working alongside Adidas global athletes. Final delivery included the primary 60sec commercial and a range of supporting social content including Instagram Stories, social cuts and GIFs.

 

 
 

©All photos courtesy of Miko Lim and Cut Media.

Madeira Dreaming
Santa Cruz

 
 

Rat Boy

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'WILD MAYO'
FOR COUNTY MAYO TOURISM

ADVERTISING CAMPAIGN

 

CLIENT:
County Mayo

CUT MEDIA:
Creative Agency
Direct & Shoot
Production
Post Production

MEDIA:
TV, Cinema, Youtube, Instagram, Facebook, Website, Press Sites, RedBull TV.

CAMPAIGN ASSETS:
3 x Hero Films
3 x 30 sec TV and Cinema Ads
3 x 30 sec cuts for Social Vertical films for Out-Of-Home and Instagram Stories

ACCOLADES:
Outside Magazine 'Best Outdoor Film'   1M+ Online views

 

MAYO, IRELAND

County Mayo, one of the most beautiful regions of Ireland, approached us with the brief to develop a campaign to portray the incredible landscapes and target a younger active audience both in Ireland and abroad.

Using local athletes and personalities the campaign focussed on using real stories to show the relationship between the athletes and their surrounding landscapes, whilst utilising the activities and key tourist locations to capture genuine wild Mayo stories. 

While the initial brief was to deliver 3 x hero films, we soon found ourselves developing a full suite of digital content to ensure maximum reach across all platforms.  The campaign has been utilised across TV, Cinema and Digital platforms.

 

 

 

 

 

 

©All photos courtesy of Danny Bonnar.

'HOME OF TRAILS'
FOR GRAUBUNDEN

ADVERTISING CAMPAIGN

 

CLIENT:
GRAUBUNDEN

CREATIVE AGENCY:
Jung Von Matt

CUT MEDIA:
Project Management
Direct and Shoot
Post Production
Colourgrade
Audio Mix

ATHLETES:
Danny MacAskill
Claudio Caluori

CAMPAIGN DELIVERABLES:
Commercial Film
Online Social Cuts Teaser/Trailer

COMMUNICATIONS AGENCY:
Rasoulution

 

DANNY MACASKILL & CLAUDIO CALUORI

Working with our long-time partner-in-crime Danny Macaskill and presenter Claudio Calouri we produced a short film to highlight the beauty and incredible mountain bike trails on offer in the Graubunden region of Switzerland.  

For the project we collaborated with Swiss creative agency agency Jung Von Matt to realise their vision for the Graubunden brand.

 

 

 
 

©All photos courtesy of Cut Media.