'BRONSON'
FOR SANTA CRUZ BICYCLES

LAUNCH FILM

 

CLIENT:
Santa Cruz Bicycles

CUT MEDIA:
Creative Development
Project Management
Direction and Shoot
Post production
Colourgrade
Audio Mix

MUSIC:
Artist: JOYRYDE
Track: MAXIMUM KING

CAMPAIGN DELIVERABLES:
Launch Film
Online Social Cuts
 

 

A TRIP ON THE BRONSON

Contrary to sixties belief, we don’t all live in yellow submarines. Some folk live on canal boats instead. Take a trip with Josh Bryceland on his new Bronson, down in the woods near the town where he was born.  Altogether now - “We all live in a…”

 

 
 

©All photos courtesy of Gary Perkin and Cut Media.

'THE POWER OF ADJUSTMENTS' DIRECTORS CUT
FOR T.ROWE PRICE

COMMERCIAL

 

AGENCY:
The VIA Agency

CLIENT:
T.Rowe Price

CUT MEDIA:
Production Company
Creative Development
Direct and Shoot

PERFORMERS:
Aaron Hakala
Craig Dagostino
Kate McWilliam
Edd Muir
Hauk Pattison
Lukas Ivanow
AcroYoga Dance
Anatolie Sandu
Andrei Saladonau
Carole Demers

 

 

ATHLETIC
PERFORMANCE

The VIA agency based in Boston approached us with a brief that could not have been more up our street. With our expertise in working with athletes and performers, they turned to us with the ambition of bringing together the power of Acroyoga, Russian Bar, Teeter Board and Chinese Bar to represent the small yet perfect adjustments each athlete makes for the perfect performance. 

A 2 week turn around pushed our production abilities with an international cast and need for a precision work flow to pull it all together.  Our minds were blown with the incredible athleticism, precision and creativity of all the performers involved. An amazing job by all the team.

 

 

©All photos courtesy of Rutger Pauw and Cut Media.

DANNY MACASKILL'S 'IMAGINATE'
FOR REDBULL

A CUT MEDIA CLASSIC

 

CLIENT:
Redbull 

ATHLETE:
Danny MacAskill

AGENCY:
ChristieHQ

CUT MEDIA:
Creative & Story Development
Direct and Shoot

CAMPAIGN DELIVERABLES:
Online feature film
x5 Part BTS video series

ACCOLADES: 
Most successful global Red Bull
film of all time;
83,846,786M+ Youtube views

 

 

SCALE IT UP

Red Bull's most successful film EVER! More popular than a guy jumping from space. One of our classic collaborations with Danny MacAskill and Redbull from 2013. Diving into Danny's Imagination, we brought to life his childhood bedroom of toys by scaling everything up to create a one-of-a-kind riding location.

Locked in a dark warehouse in Glasgow for 6 months, battling through a Scottish winter brought out an unbelievable amount of personal commitment from everyone involved. The story, design, build, lighting, riding and shoot pushed all levels of creativity on this ambitions project.

 

 

©All photos courtesy of RedBull Media House

'TILL THE END'
FOR CERVELO

PRODUCT LAUNCH

 

CLIENT:
Cervelo Bicycles

CUT MEDIA:
Creative Agency & Production
Project Management
Direct and Shoot
Post Production
Colourgrade
Audio Mix

CAMPAIGN:
Feature Launch Film
Online Social Cuts

 

 

CERVELO
R-SERIES

Cervelo are one of the premium brands of the road cycling world, mixing beautiful design and engineering with race winning performance.

The launch of their 'classic' bike the R-Series provided us with the opportunity to capture the intense passion, stories and landscapes that are created by the partnership between bike and rider.

Filmed in Switzerland, France and at home in Scotland the final campaign was premiered at the 2017 Giro D'Italia and used across multiple platforms to accompany the much anticipated new product.

 

 

'WEE DAY OUT'
FOR REDBULL

ATHLETE FILM

 

CLIENT:
Redbull 

ATHLETE:
Danny MacAskill

CUT MEDIA:
Creative Agency
Direct and Shoot
Production
Post Production
Colour Grade

CAMPAIGN DELIVERABLES:
Online feature film
Social Cuts
x5 Part BTS video series

ACCOLADES: 
Vimeo Staff Pick
 

 

 

 

 

DANNY
MACASKILL

Want to see what Danny MacAskill does on his day off? "Wee Day Out" explores the rural landscape around Edinburgh in a film that sets out to capture the simple fun of a ride in the country with moments of incredible riding and a touch of humor. Danny pulls off never-seen-before tricks, most of which would normally be assumed impossible on a mountain bike, like leaping onto a single train track, turning a hay bale into a giant unicycle, riding over a cottage, and disappearing into a 6ft puddle. Oh, and keep an eye out for a cameo from Danny's dad, Peter!

 

 
 

©All photos courtesy of RedBull Media House

'FRAMES OF MIND'
FOR REDBULL

ATHLETE FILM

 

CLIENT:
Redbull 

ATHLETE:
Matt Jones

CUT MEDIA:
Creative Agency
Direct and Shoot
Production
Post Production
Colour Grade

CAMPAIGN DELIVERABLES:
Online feature film
Social Cuts
x5 Part BTS video series

ACCOLADES: 
Vimeo Staff Pick
 

 

 

 

 

STUNNING MTB MASTERCLASS

Our latest athlete project and collaboration with Red Bull; Matt Jones 'Frames of Mind' was all about pushing our own technical and creative boundaries to realise a unique concept and portray one of the most talented and versatile athletes in action sports.

For a detailed look at how we took 'Frames of Mind' from an initial idea all the way through development, production and a an intensive post production process then check out our 'behind the scenes' blog link below. 

 

 
 

©All photos courtesy of RedBull Media House and Fred Murray.

'TWO BOA'
FOR ADIDAS TERREX

LIFESTYLE COMMERCIAL

 

CLIENT:
Adidas Terrex Global

CUT MEDIA:
Creative Development
Project Management
Direction and Shoot
Post production
Colourgrade
Audio Mix

MUSIC:
Artist: Kobi Onyame
Track: Chosen One
Album: Gold

CAMPAIGN DELIVERABLES:
60sec Commercial Film
Online Social Cuts
GIFs
Vertical Stories

 

TERREX
ZERO-DYE PACK

For our latest Adidas Terrex commercial, we took the outline marketing brief for the new 'TWO BOA' trail running shoe all the way from creative development through to shoot and final delivery.

Our brief was to create a commercial campaign that presented the new environmentally friendly Zero-Dye trail running shoe as a 'Blank Canvas' to showcase your run.

Developing the 'your blank canvas' creative in alignment with the wider #heretocreate Adidas message, we travelled to the contrasting landscapes of Utah and Iceland while working alongside Adidas global athletes. Final delivery included the primary 60sec commercial and a range of supporting social content including Instagram Stories, social cuts and GIFs.

 

 
 

©All photos courtesy of Miko Lim and Cut Media.

Madeira Dreaming
Santa Cruz

 
 

Rat Boy

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla eu pretium massa. In sit amet felis malesuada, feugiat purus eget, varius mi. Vivamus sit amet semper lacus, in mollis libero. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci.

Quisque congue porttitor ullamcorper. Vivamus sit amet semper lacus, in mollis libero. Nullam sit amet nisi condimentum erat iaculis auctor. Vivamus a ante congue, porta nunc nec, hendrerit turpis.

 
 

'WILD MAYO'
FOR COUNTY MAYO TOURISM

ADVERTISING CAMPAIGN

 

CLIENT:
County Mayo

CUT MEDIA:
Creative Agency
Direct & Shoot
Production
Post Production

MEDIA:
TV, Cinema, Youtube, Instagram, Facebook, Website, Press Sites, RedBull TV.

CAMPAIGN ASSETS:
3 x Hero Films
3 x 30 sec TV and Cinema Ads
3 x 30 sec cuts for Social Vertical films for Out-Of-Home and Instagram Stories

ACCOLADES:
Outside Magazine 'Best Outdoor Film'   1M+ Online views

 

MAYO, IRELAND

County Mayo, one of the most beautiful regions of Ireland, approached us with the brief to develop a campaign to portray the incredible landscapes and target a younger active audience both in Ireland and abroad.

Using local athletes and personalities the campaign focussed on using real stories to show the relationship between the athletes and their surrounding landscapes, whilst utilising the activities and key tourist locations to capture genuine wild Mayo stories. 

While the initial brief was to deliver 3 x hero films, we soon found ourselves developing a full suite of digital content to ensure maximum reach across all platforms.  The campaign has been utilised across TV, Cinema and Digital platforms.

 

 

 

 

 

 

©All photos courtesy of Danny Bonnar.

'HOME OF TRAILS'
FOR GRAUBUNDEN

ADVERTISING CAMPAIGN

 

CLIENT:
GRAUBUNDEN

CREATIVE AGENCY:
Jung Von Matt

CUT MEDIA:
Project Management
Direct and Shoot
Post Production
Colourgrade
Audio Mix

ATHLETES:
Danny MacAskill
Claudio Caluori

CAMPAIGN DELIVERABLES:
Commercial Film
Online Social Cuts Teaser/Trailer

COMMUNICATIONS AGENCY:
Rasoulution

 

DANNY MACASKILL & CLAUDIO CALUORI

Working with our long-time partner-in-crime Danny Macaskill and presenter Claudio Calouri we produced a short film to highlight the beauty and incredible mountain bike trails on offer in the Graubunden region of Switzerland.  

For the project we collaborated with Swiss creative agency agency Jung Von Matt to realise their vision for the Graubunden brand.

 

 

 
 

©All photos courtesy of Cut Media.