Adidas Terrex Global
Direction and Shoot
Artist: Kobi Onyame
Track: Chosen One
60sec Commercial Film
Online Social Cuts
For our latest Adidas Terrex commercial, we took the outline marketing brief for the new 'TWO BOA' trail running shoe all the way from creative development through to shoot and final delivery.
Our brief was to create a commercial campaign that presented the new environmentally friendly Zero-Dye trail running shoe as a 'Blank Canvas' to showcase your run.
Developing the 'your blank canvas' creative in alignment with the wider #heretocreate Adidas message, we travelled to the contrasting landscapes of Utah and Iceland while working alongside Adidas global athletes. Final delivery included the primary 60sec commercial and a range of supporting social content including Instagram Stories, social cuts and GIFs.
©All photos courtesy of Miko Lim and Cut Media.