'ATHLETE OR GENIUS'
Direct and Shoot
Online Social Cuts
Athlete or Genius? The charismatic athlete Graeme Obree shot to fame in the early 90s after twice breaking the world hour record on a bike he'd built using parts from an old washing machine.
Collaborating with Endura we developed and produced a short documentary that took his ground-breaking designs (that were eventually banned by cycling governing body) and test them using the latest Formula 1 wind tunnel technology.
The story follows Graeme on his journey to ultimately find out which of his revolutionary designs was ultimately faster and if his genius as an innovator gave him a significant athletic advantage.
©All photos courtesy of Endura.