'ATHLETE OR GENIUS'
FOR ENDURA

SHORT DOCUMENTARY

 

CLIENT:
Endura

ATHLETE:
Graeme Obree

CUT MEDIA:
Creative Agency
Project Management
Direct and Shoot
Edit
Colourgrade
Audio Mix

CAMPAIGN:
10min Documentary
Online Social Cuts

 

 

GRAEME OBREE

Athlete or Genius? The charismatic athlete Graeme Obree shot to fame in the early 90s after twice breaking the world hour record on a bike he'd built using parts from an old washing machine.

Collaborating with Endura we developed and produced a short documentary that took his ground-breaking designs (that were eventually banned by cycling governing body) and test them using the latest Formula 1 wind tunnel technology.

The story follows Graeme on his journey to ultimately find out which of his revolutionary designs was ultimately faster and if his genius as an innovator gave him a significant athletic advantage. 

 
 

©All photos courtesy of Endura.