DANNY MACASKILL'S 'IMAGINATE'
FOR REDBULL

A CUT MEDIA CLASSIC

 

CLIENT:
Redbull 

ATHLETE:
Danny MacAskill

AGENCY:
ChristieHQ

CUT MEDIA:
Creative & Story Development
Direct and Shoot

CAMPAIGN DELIVERABLES:
Online feature film
x5 Part BTS video series

ACCOLADES: 
Most successful global Red Bull
film of all time;
83,846,786M+ Youtube views

 

 

SCALE IT UP

Red Bull's most successful film EVER! More popular than a guy jumping from space. One of our classic collaborations with Danny MacAskill and Redbull from 2013. Diving into Danny's Imagination, we brought to life his childhood bedroom of toys by scaling everything up to create a one-of-a-kind riding location.

Locked in a dark warehouse in Glasgow for 6 months, battling through a Scottish winter brought out an unbelievable amount of personal commitment from everyone involved. The story, design, build, lighting, riding and shoot pushed all levels of creativity on this ambitions project.

 

 

©All photos courtesy of RedBull Media House