'THE POWER OF ADJUSTMENTS' DIRECTORS CUT
FOR T.ROWE PRICE
The VIA Agency
Direct and Shoot
The VIA agency based in Boston approached us with a brief that could not have been more up our street. With our expertise in working with athletes and performers, they turned to us with the ambition of bringing together the power of Acroyoga, Russian Bar, Teeter Board and Chinese Bar to represent the small yet perfect adjustments each athlete makes for the perfect performance.
A 2 week turn around pushed our production abilities with an international cast and need for a precision work flow to pull it all together. Our minds were blown with the incredible athleticism, precision and creativity of all the performers involved. An amazing job by all the team.
©All photos courtesy of Rutger Pauw and Cut Media.