FOR COUNTY MAYO TOURISM
Direct & Shoot
TV, Cinema, Youtube, Instagram, Facebook, Website, Press Sites, RedBull TV.
3 x Hero Films
3 x 30 sec TV and Cinema Ads
3 x 30 sec cuts for Social Vertical films for Out-Of-Home and Instagram Stories
Outside Magazine 'Best Outdoor Film' 1M+ Online views
County Mayo, one of the most beautiful regions of Ireland, approached us with the brief to develop a campaign to portray the incredible landscapes and target a younger active audience both in Ireland and abroad.
Using local athletes and personalities the campaign focussed on using real stories to show the relationship between the athletes and their surrounding landscapes, whilst utilising the activities and key tourist locations to capture genuine wild Mayo stories.
While the initial brief was to deliver 3 x hero films, we soon found ourselves developing a full suite of digital content to ensure maximum reach across all platforms. The campaign has been utilised across TV, Cinema and Digital platforms.
©All photos courtesy of Danny Bonnar.