World’s Fastest FPV Drone vs. F1 Car
Does our work with Red Bull capture the best-ever shot in F1?
Reinventing the way F1 is captured
The fastest FPV drone one-shot, following Max Verstappen’s brand new Oracle Red Bull Racing RB20 for a full lap of the Silverstone Circuit.
This was a year-long production journey with Red Bull to deliver a never-before-seen clip of a Formula 1 car and capture an audience of millions on YouTube.
Despite so many unknowns, extensive logistics, driver access, limited runs with an F1 car, new technology, and unpredictable weather conditions, our team tackled these challenges head-on with unwavering determination.
The outcome? An awe-inspiring world-first video featuring the three-time F1 World Champion Max Verstappen skillfully navigating an uninterrupted full lap of the iconic Silverstone Circuit.
The challenge
Provide audiences with an unprecedented, never-before-seen perspective of Formula 1
Deliver a compelling YouTube-focused story for the Red Bull global channel
Project manage filming, testing, and supporting the development of the world's fastest FPV drone
Work within the demands and access to high-profile athletes and world champion F1 team, Oracle Red Bull Racing
Complete one uninterrupted FPV lap following three-time F1 World Champion Max Verstappen
How we pulled it off
Building the world’s fastest FPV drone
To accomplish the seemingly impossible, we reunited with the Dutch Drone Gods, working with them and Red Bull Advanced Technologies to develop a drone capable of capturing the exact shot we envisioned. The team faced vast challenges, eye-watering speeds, and the need for precision in every detail.
Creating content and complex logistics
We documented every step of the journey, from user-generated footage to a small and mighty team capturing all things F1—from Silverstone testing to a flat-out drag race.
We skillfully managed the innovation behind the lens to work alongside the expectations of key stakeholders and the monumental logistics required to line up drivers, teams, race circuits, fast drones, shoot plans, edit plans, and a super fast turnaround.
15 minutes with Max Verstappen
On a particularly wet day in February at Silverstone, our team had spent months preparing for our biggest challenge yet.
We had just a 15-minute window with the three-time F1 World Champion Max Verstappen to record all of our pieces to camera and only one chance to capture our FPV shot behind the new RB20 on a flying lap.
With 2024 Formula 1 cars extremely restricted for running time (due to F1 rules) and limited access to Max, the pressure was on to deliver.
What we delivered
12-minute YouTube-focused film
One complete FPV lap of Silverstone following Max Verstappen
New drone technology capable of reaching 350+ km/h
Project manage the development and production over 12 months with Red Bull
Orchestrated the logistics of high-profile stakeholders
3 million YouTube views in 24 hours, 11 million in 6 days
Watch the full film below, and f you’re looking for a creative partner for your next endeavour, drop us a line.
