Visit Scotland recently looked to Cut Media to produce some short social media driven content to promote Scotland’s two biggest cities in the festive season. Teaming up with the good people at Whitespace we decided to adopt a style across both the films in order to give unique feel and really capture how fantastic it is like to explore the cities during the midst of winter. With such short clips we wanted to make it both attention grabbing with quick cuts but also really appeal to the senses and make the viewer feel like they are their with us. We decided to use a few POV clips and a strong focus sound design combined with some creative editing to make these really drive the appeal of each city and also allow the clips to stand out in such a packed World of social media content.
Here is the Edinburgh Clip:
… and the Glasgow one:
We’ll be working with Visit Scotland on several more ‘city snapshot’ clips in the coming months so keep your eyes out for them!